Hotel Butterfly (BW Signature Collection) — hotel overview
#7 Value 3-star · free breakfast included

Hotel Butterfly (BW Signature Collection)

★★★ 📍 Middle of Zermatt — a 3-minute walk (200m) to the train station, with the Gornergrat cog railway and the Sunnegga and Klein Matterhorn cable cars all starting nearby. 3-star BW Signature Collection rooms finished in classic Swiss pine, with free breakfast, a sauna and steam room, and mountain-view garden balconies on some rooms. Standard, Superior and Deluxe room types available.
8.9
Editor Score
by the TopOfHotel team
From
~$171/night
Price range ~$171–$314
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⚡ Quick Answer · 30-second skim Full review 2-min read below
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Hotel Butterfly is the value pick in central Zermatt for travelers who want free breakfast and a real Swiss feel at a more comfortable price than the 4-stars.

Price/night ~$171
Score 8.9/10
Tier 3 stars
Best for 💑 Couple
Walk to สถานีรถไฟเซอร์มัตต์ (Zermatt Bahnhof) · Matterhorn (4,478 ม.)
free breakfastmountain-view balconysauna and steamcar-free village
✦ Editor’s Take

Hotel Butterfly is the value pick in central Zermatt for travelers who want free breakfast and a real Swiss feel at a more comfortable price than the 4-stars.

In-Depth Review

Rooms and decor

The rooms are finished in light pine wood and classic Swiss-pattern fabrics, clean and well kept. A recent reviewer put it simply: the room was very clean and well maintained. The garden-balcony rooms are the ones to ask for if you want to sit out with the mountain view in the morning. Standard rooms can feel smaller than expected for some people, but the Superior and Deluxe rooms give you more room. Natural light in most rooms is fine, the linens are clean and the pillows are soft enough, and most reviews have no complaints about cleanliness — a sign the housekeeping team is consistent.

Food and amenities

The free buffet breakfast is included in the rate and covers Swiss cheese, freshly baked bread, juice, yogurt and eggs. Reviewers call it better than expected for a 3-star and enough fuel for a heavy day of activity. The sauna and steam room are open to every guest at no extra charge. There is also a small hotel library, a quiet corner with reading chairs that works well on a bad-weather day — a small touch that several reviews single out for praise.

Location and getting there

It is a 3-minute walk, about 200m, to Zermatt train station. That puts you within reach of the Gornergrat cog railway up the mountain and the main cable cars — Sunnegga and Klein Matterhorn. Zermatt is car-free of combustion vehicles, so the streets stay quiet even in high season, which makes getting around town easier than in most resort towns.

Things to know before booking

The Wi-Fi is free throughout but the signal is weak in some spots per a portion of guest reviews — ask for a room near the router if you need to work. Standard rooms run small and are not great for more than two people, so size-sensitive travelers should book a Superior or Deluxe. And this is a 3-star: the draw is consistency and value, not the spa or room size of the pricier hotels in town.

Our take

The overall score sits around 8.8–8.9/10 on Booking.com, and that lines up with the stay — guests leave happy. Hotel Butterfly suits couples and solo travelers who want a classic Swiss feel at a more reasonable price than a 4-star. Free breakfast, an included sauna and a strong location add up to clear value for the price, from roughly $170 a night.

Score Breakdown

Assessed by our editorial team from data and real guest reviews

ทำเลที่ตั้ง
9.1
ความสะอาด
9.0
บริการ
8.9
ห้องพัก
8.9
อาหารเช้า
9.0
ความคุ้มค่า
8.6

The Honest Verdict — pros & what to know

✓ Why we recommend it
  • The free buffet breakfast is included in the rate, and reviewers call it varied and fresh — Swiss cheese, freshly baked bread, juice, yogurt and eggs.
  • Classic Swiss decor runs throughout, with light pine wood and Swiss-pattern fabrics in the rooms and common areas.
  • There is a garden terrace with mountain views, which is a good spot to sit out with coffee in the morning.
  • The sauna and steam room are open to every guest at no extra charge.
  • The location is strong: a 3-minute walk, about 200m, to the train station and the cog railway and cable cars.
💡 Good to know before you book
  • Wi-Fi is free throughout but the signal is weak in some spots according to a portion of guest reviews.
  • Standard rooms are on the small side and are not ideal for more than two people; the Superior and Deluxe rooms give you more space.
  • It is a 3-star, so do not expect the spa, room size or finishes of the 4-star hotels in town — the appeal here is consistency and value, not luxury.

Who It’s For

Match Score by travel style

💑 Couple 85%
👨‍👩‍👧 Family 72%
🧘 Solo 80%
👑 Luxury 70%
💼 Business 72%
🎒 Backpacker 60%

Amenities

🍳 Free breakfast
🧖 Sauna & steam
🌿 Garden terrace
📚 Hotel library

Location & Nearby Spots

📍 Hotel Butterfly · #7 คุ้มค่า
🚉 สถานีรถไฟเซอร์มัตต์ (Zermatt Bahnhof) จุดอ้างอิงหลักของเมือง
⛰️ Matterhorn (4,478 ม.) มองเห็นได้จากใจกลางเมือง
🚡 Gornergrat Bahn รถไฟฟันเลื่อยขึ้นยอดเขา — ออกจากสถานีกลาง
🎿 Zermatt-Matterhorn Ski Paradise เชื่อมกับสกีรีสอร์ททั่วเซอร์มัตต์
🏔️ Matterhorn Glacier Paradise (Klein Matterhorn) กระเช้าสูงสุดในยุโรป
🏛️ Matterhorn Museum Zermatlantis เดิน 5 นาทีจากใจกลางเมือง
🛍️ Bahnhofstrasse ถนนช้อปปิ้งหลักของเซอร์มัตต์
🌄 Rothorn / Sunnegga Paradise กระเช้าชมวิว Matterhorn ยามเช้า

Things to do near Zermatt

Day tours, attraction tickets and experiences around Zermatt — book ahead on Klook with mobile e-tickets.

See activities in Zermatt

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Insider Tips

  • Ask for a room with a garden balcony so you can sit out with the mountain view in the morning — the inside-facing rooms do not have it, and the difference is worth chasing.
  • The little hotel library is a genuinely nice place to wait out a heavy snow day or bad weather, with soft chairs and Swiss travel books.
  • Book a Superior or Deluxe instead of a standard if room size matters to you, since the standards run small.

Frequently Asked Questions

How is this different from a regular Best Western?
BW Signature Collection is the upper tier of Best Western — independent hotels that meet a higher quality standard while keeping their own character. Hotel Butterfly has a genuine Swiss style that does not feel like a standard chain property.
Is the Wi-Fi good enough for a video call?
Wi-Fi is free throughout the hotel, but some reviews report a weak signal in certain spots. If you need heavy internet, ask for a room close to the router when you check in.
Is the breakfast worth it?
Yes — it is a free buffet included in the rate, with Swiss cheese, freshly baked bread, juice, yogurt and eggs. Reviewers describe it as better than expected for a 3-star and enough fuel for a heavy day on the mountain.
~$171 /night ⚡ Compare 3 sites · ✓ no markup from our link
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